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Market Opportunity Navigator
Main takeaways
A simple, visual and systematic way to navigate the process of how to select what market to start with.
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Helps to discover and prioritize their best market opportunities.
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Navigator
Generate
Design
Navigator
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Step-by-step
The Market Opportunity Navigator has 3 structured steps:
Market opportunity set
Generate and identify market opportunities for your business.
Attractiveness map
Evaluate and compare options systematically.
Agile Focus Dartboard
Design opportunities for a clear strategic focus.
Look through the worksheets by pressing the arrows in the gallery above.
How to use it:
1. Fill out worksheets 1, 2 and 3.
2. Go back to the main sheet of the Navigator and plot in the insights.
3. See the full picture of which markets and strategies to pursue.
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