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Business Model Canvas

Main takeaways

Tool to develop and describe new and existing business models visually, showing customers, value proposition, finances, etc. 

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Assisting businesses to align their activities by illustrating potential trade-offs.




It is recommended to fill out the Business model canvas in the following order.

1. Customer segments
List 1-3 main customer segments. Look for the segments that provide the most revenue.

​2. Value proposition
what are your products and services? What is the job you get done for your customer?
 
3. Revenue streams
List your top three revenue streams. If you do things for free, add them here too.
 
4. Channels
How do you communicate with your customer? How do you deliver the value proposition?

5. Customer relationships
How does this show up and how do you maintain the relationship?
 
6. Key activities
What do you do every day to run your business model?
 
7. Key resources
The people, knowledge, means, and money you need to run your business.
 
8. Key partners
List the partners that you can’t do business without (not suppliers).
 
9. Cost structure
List your top costs by looking at activities and resources.

Step-by-step

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